ICON COAT 001

wardrobe icons redefined.

full image
  • DESIGNED IN SHANGHAI-LONDON.
  • TESTED WITH 60 UK CONSUMERS.
  • MADE IN GUANGDONG, CHINA - THE GARMENT MAKING CAPITAL OF THE WORLD.
full image

  • DESIGNED IN SHANGHAI-LONDON.
  • TESTED WITH 60 UK CONSUMERS.
  • MADE IN GUANGDONG, CHINA - THE GARMENT MAKING CAPITAL OF THE WORLD.

the  p3  methodology
p1  pieces
Dedicating all resources to perfecting one exceptional garment, we bring you one elevated, bespoke timeless piece every three months.
p2  people
By partnering directly with top global ateliers and talents, we bring you high-quality, bespoke garments at fair prices, with more transparency.
p3  process
Each garment starts from meeting the real needs of wearers, being tested and optimised at our Wear Co.Lab. made for you, made to last.

the p3 methodology

Image 1

Dedicating all resources to perfecting one exceptional garment, we bring you one elevated, bespoke timeless piece every three months.

Image 2

By partnering directly with top global ateliers and talents, we bring you high-quality, bespoke garments at fair prices, with more transparency.

Image 3

Each garment starts from meeting the real needs of wearers, being tested and optimised at our Wear Co.Lab. made for you, made to last.