empowering positive luxury
purpose
We exist to create a new kind of luxury—mindful, inclusive, ethical, accessible and circular.
Our P3 approach empowers this vision of positive luxury, creating timeless pieces with purpose and integrity.
redefine one wardrobe icon per release
pieces
Piece by piece, we create an inclusive capsule wardrobe of effortless luxury. Each icon is a balance of comfort and elegance, empowering you to look and feel great—free from wardrobe clutter and fleeting trends.
Every piece is made to order, made to be loved.
curated global artistry
people
We champion diverse creativity. We collaborate with global designers and artisans, curating specialists to craft each icon piece—reflecting their unique stories, experiences, and craftsmanship.
optimising purposeful design through co.lab
process
Wearers are at the heart of every creation. through market research, consumer feedback, and product testing, we craft each icon to meet real desires and needs.
Every garment undergoes a 3-year optimization journey before becoming part of our permanent capsule wardrobe.
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